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- Andale Mono (formerly Monotype.com)
- Arial
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- Webdings
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TYPOGRAPHY 101
Proper Font Selection
by Maricon William
In times when you are writing a message in your computer,
have you ever asked yourself the following questions:
How will I convey my message with the use of my fonts?
Do I need several colors? Am I going to use big, bold,
crisp or spaced fonts? Well, you are not alone in this
dilemma. To help you with it, just read on.
Fonts are the crossing point between writers and readers.
This is the reason why they have to be catchy in appearance
and content. Presentation is crucial because it is not
only the superb content that draws the reader’s attention.
It starts with the font’s character. It should speak
for itself. Font’s role is to get attention, enhance
readability, set and atmosphere and most importantly projects
an image. To be able to play the role well, we need to
follow certain guidelines.
The first rule is to know what case to use. Avoid using
all upper or lower case especially in the body of your
composition because it is hard to read. Use upper case
in titles and headings only if it is necessary. Do not
make the readers curse you while reading your message.
The generally accepted size of a font is between 10-12
point for the body, 14-48 point for primary headings and
one half of the primary heading point size for secondary
headings. Be aware though, that fonts may appear larger
in computer than the actual size.
Keep the font simple. Your font is used to augment your
message and not to impair it. Simplicity is still a virtue
in writing so bear in mind using simple fonts not exaggerated
ones.
Sometimes variation is necessary. Variety is most of the
time used to break the monotony. Examples of variation
are underlining of the text, italization, making the letters
bold, highlighting and the likes. But it will be overstressed
if you used them all so use them sparingly.
The last rule is to match your font with your medium.
You can break other aforestated rules provided that it
blends with your medium. Every project has many perspectives.
Some are intended to general public some are specific.
Some are serious others are funny. But whatever your approach
and typeface it must redound to the benefit of your project
and not to destroy its goal.
After you are through reading these rules, ask yourself,
am I using my fonts perfectly? If so continue what you’ve
started. But if not, try to change your ways for the better.
Communication is more than just words. Actually, there
are a lot of things that we should consider to achieve
not just comprehension but retention.
About the Author
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